Yes, visuals help your content attract more viewers.

On social media, visuals boost engagement – 2.3 times more than posts without visuals on Facebook and 1.5 times more for tweets, as BuzzSumo research shows. It also reveals blog posts with a visual every 75 to 100 words earn more shares.

But simply adding a visual isn’t enough. It must be meaningful and relevant to your brand and audience. And it must wow – or at least impress – your audience.

To help pick the right visuals to help your content, read on for nine options and some illustrative examples to serve your content marketing goals.