Look This Way: 9 Visual Content Options To Consider

Look This Way: 9 Visual Content Options To Consider

Yes, visuals help your content attract more viewers.

On social media, visuals boost engagement – 2.3 times more than posts without visuals on Facebook and 1.5 times more for tweets, as BuzzSumo research shows. It also reveals blog posts with a visual every 75 to 100 words earn more shares.

But simply adding a visual isn’t enough. It must be meaningful and relevant to your brand and audience. And it must wow – or at least impress – your audience.

To help pick the right visuals to help your content, read on for nine options and some illustrative examples to serve your content marketing goals.

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7 Ways To Create Scroll-Stopping Visual Content For Social Media

7 Ways To Create Scroll-Stopping Visual Content For Social Media

The use of social media for brands is nearly universal. Statista claims 94% of consumer marketers use Facebook, while 94% of B2B marketers use LinkedIn. Twitter’s in second place for both.

So, in the war zone that is social media, brands battle for attention. Organic or paid, they must come to grips with the reality that as content is relentlessly blasted from fire hoses, engagement has become increasingly elusive. Recent data from RivalIQ puts average Facebook engagement at .09%.

It’s no secret the vast majority of marketers rely on visuals to draw attention to their posts. However, social media marketers often lack the skills or resources to consistently create engaging visuals, so they go the easy route—and suffer the consequences.
For example, stock photos are the top choice for visual content. Research from Venngage states 40% rely on stock photos but only 13% claim it helped them reach their marketing goals.

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3 Playful Content Marketing Examples Show Brands Getting Their Game On

3 Playful Content Marketing Examples Show Brands Getting Their Game On

This week’s examples show how fun it can be to get others involved in your content creation and delivery. Whether it’s your at-home co-workers, your viewers, or your gameplaying customers, look outside your content team for inspiration, cooperation, and fan-friendly competition.

Get your kids to do the work

Children have been many of our co-workers for a year now. Why not enlist them to help with content creation?

The content team at digital agency Jellyfish Training asked their kids to create visions of what offices will look like in the future. They pulled the resulting hand-drawn designs into a blog post and sent a press release about the post to media outlets.

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